Matthias Leyrer

AEC Marketing · Engineering Storytelling

Matthias Leyrer

Designer. Writer. Placemaker.

I help engineering firms turn complex projects into clear, compelling stories—coordinating the words, visuals, and production that connect communities to the work.

See selected work
Get in touch

Based in Minnesota · Open to remote & hybrid · Focus AEC marketing & content production

[PLACEHOLDER headshot] Matthias Leyrer

About

Bridging technical work and public understanding

I’m a designer and writer who builds narratives around civil infrastructure and community projects. My background is in visual communications for an engineering firm—where the challenge is rarely “more content,” and almost always “make this make sense.”

Engineering Storytelling means owning the through-line: discovering what matters, shaping the script, coordinating production partners, and delivering work that serves clients, stakeholders, and the public.

[PLACEHOLDER — Add 1–2 sentences on personal motivation, placemaking philosophy, or Minnesota roots if desired.]

At a glance

  • Former copywriter
    Visual Communications, Bolton & Menk
  • Domain
    Civil engineering, public works & community outreach
  • Location
    Minnesota · open to remote
  • Seeking
    AEC marketing & Engineering Storytelling roles

What I do

Engineering Storytelling

Complex projects need more than a press release. I coordinate the pieces—discovery, script, production, and delivery—so engineering work becomes a story people can follow and trust.

01

Discover

Listen to engineers, clients, and communities. Surface the stakes, constraints, and human impact worth telling.

02

Script

Shape a clear narrative arc—accurate to the technical work, accessible to non-experts, aligned with project goals.

03

Coordinate production

Bring together video, design, animation, photography, and stakeholders so every asset serves the same story.

04

Deliver

Ship finished content for outreach, proposals, websites, and stakeholder communications—on brand and on brief.

Portfolio

Selected work

Sample project cards below. Replace titles, media, and descriptions with real case studies when ready. All items are marked as placeholders.

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[Project type — e.g. Project video]

[Project title]

[PLACEHOLDER — Short description of the project, your role, and the outcome. Do not invent metrics.]

Add still / link / client when available

PLACEHOLDER project image 2

[Project type — e.g. Community outreach]

[Project title]

[PLACEHOLDER — Short description of the project, your role, and the outcome. Do not invent metrics.]

Add still / link / client when available

PLACEHOLDER project image 3

[Project type — e.g. Animation / explainer]

[Project title]

[PLACEHOLDER — Short description of the project, your role, and the outcome. Do not invent metrics.]

Add still / link / client when available

PLACEHOLDER project image 4

[Project type — e.g. Campaign writing]

[Project title]

[PLACEHOLDER — Short description of the project, your role, and the outcome. Do not invent metrics.]

Add still / link / client when available

PLACEHOLDER project image 5

[Project type — e.g. Stakeholder video]

[Project title]

[PLACEHOLDER — Short description of the project, your role, and the outcome. Do not invent metrics.]

Add still / link / client when available

PLACEHOLDER project image 6

[Project type — e.g. Web content]

[Project title]

[PLACEHOLDER — Short description of the project, your role, and the outcome. Do not invent metrics.]

Add still / link / client when available

Capabilities

Skills & services

Capabilities shaped by visual communications work inside a civil engineering firm—writing, coordination, and production across media.

Story & strategy

  • Engineering & infrastructure storytelling
  • Copywriting & narrative development
  • Message framing for public outreach
  • Content strategy for AEC marketing

Production coordination

  • Video & multimedia project coordination
  • Briefing designers, editors & producers
  • Stakeholder & SME interviews
  • Asset packaging for proposals & web

Design & craft

  • Visual communications & layout
  • Brand-aligned messaging
  • [PLACEHOLDER — specific tools / software]
  • [PLACEHOLDER — additional craft skill]

Background

Experience

Copywriter · Bolton & Menk — Visual Communications · [Start date] – [End date]

Wrote and shaped communications for civil engineering and public works projects within an in-house visual communications team—supporting video, outreach, and marketing content that translates technical work for communities and stakeholders.

  • [PLACEHOLDER — Key responsibility or project type; no invented metrics]
  • [PLACEHOLDER — Collaboration with designers / producers / engineers]
  • [PLACEHOLDER — Additional duty or focus area]

Learn more about the team: Bolton & Menk Visual Communications

[Prior role title] · [Organization] · [Start date] – [End date]

[PLACEHOLDER — Brief description of prior experience relevant to design, writing, or placemaking.]

Contact

Let’s talk about the next project story

Open to AEC marketing and Engineering Storytelling roles—Minnesota-based, available for remote collaboration.

Email me
LinkedIn
mjleyrer.com

[PLACEHOLDER — Replace email and LinkedIn with real contact details]